From the website:
Never forget another special memory. circaVie allows you to easily create multimedia timelines all about your life. Special events, noteworthy achievements, relationships, memorable vacations, interests and hobbies, celebrations, announcements … you name it. If it’s about life, it’s circaVie.
By creating a circaVie timeline and adding events to it, you’re automatically able to share your life and interests with your friends, your family and the rest of the world in a brand new way. You can think of circaVie as a souped-up, unique way of blogging, where you can seamlessly share photos, video and text that other users can comment upon. Your timelines are also portable and can be shared anywhere you like since they're all embeddable into your personal Web site, or online profile. Just create your timeline here and take it with you wherever you like!