From the webstie:

Ziddio is the very latest in user-generated video sharing. People like you create videos and upload them to Ziddio.com for the world to see, laugh, question, mock, and even enjoy.
Ziddio gives substantial prizes for entertaining videos that win our contests. And even if you're not entering a video into a Ziddio contest, you can do the judging. You're the programmer, the crowd, the judge and jury, the final say. You decide if the video you're watching is worthless, worthwhile or worthy of an award nomination. You can even share videos with friends and family, post comments about videos, or do what everyone does at Ziddio – just watch in amazement. And when you've captured that moment on tape that can't be denied by the Ziddio community, it's your turn to go before the community judges.