Zemble’s core feature is easy text messaging for a group. Say you wanted to arrange an event among friends - log on to Zemble.com and create a new “Zemble” by entering a topic (eg. “concert”) and description and selecting which friends you want to receive the messages. You then write a text message on your phone and send it to concert@zemble.com - that message is sent to everyone you selected, and you can then fire a series of messages back and forth, either individually or to the entire group.

Along with creating a profile page and building a network of friends, you can choose from around 80 profile skins, embed videos from YouTube and link to your pages on other sites. Soon, they’ll also add support for phones that don’t allow you to send SMS messages, advanced customization of profiles (adding widgets, designing your own theme) and an AJAXy events calendar that will send out event reminders.