From the website:

RiverWired is the one place online for you and your friends to find more. More inspiration. More knowledge. More fun. Whether you want to find the perfect hybrid vehicle or simple, practical ideas for your greener lifestyle, we've got best of the web information and community for you. Maybe you're curious to hear how other people make green choices in their daily lives, or you'd like to join the conversation and blog about your eco experiences. If it's friendship you're looking for, why not make a friend who shares your interest in getting more out of living a greener life?.