From the website:

Pawky is all about creating an army of artists and interesting individuals. As it is true with artists of all capacities, our beliefs and creed are the constant but the form which our ideas take on shifts from moment to moment. At this particular moment, our belief in independence and the power of the moving image and communication of like-minded individuals has taken on this red, black and white form. We would like to share this form with you and see what happens. We don’t have any expectations as to what this site will be for people. We can only understand and cherish what it is to us. We can only hope that it will expose you to new ideas and change you in some meaningful way.

Pawky currently has about 2,000 registered members.