From the website:

OurStory is here to help you build and enrich your relationships and connections by guiding you (and others in your circle) to recall, write about, and illustrate life’s most important memories. In one easy-to-use, organized place, and in a rich environment that celebrates all of the stories – big and small – with the words, photos and voices that help tell about your journey, at the same time honoring your choices regarding privacy. OurStory delivers—finally—a way to hold on to life’s incredible moments, and to keep them in a place where others can share in your journey.