From the website:

NowThen lets you capture your life as it's happening and save it for the future. keep a diary of the finer details in life by using your camera phone to record the things you see and do!

- a simple way to store your camera phone pics on the Web
- a way to show family and friends what I'm up to when I travel for business or vacation
- a way to save time by blasting a text message to a bunch of friends at once
- a way to text someone from the Web. If you put a nowthen badge on your myspace profile or blog, other can click on it and text you, straight from the web!