MyShape shopping site offers a customized shopping service based on your body type. This unique approach to online shopping aims to tackle a primary obstacle some retailers face when selling clothing to customers–they can’t go to the store to try things on. With a detailed questionnaire at the time of registration, myShape takes in your measurements, body shape and preferences for the style of clothing and the shops you frequent in order to provide you with clothes that will match you better than those you could’ve picked out for yourself.