From the website:

Personal video is about more than just home movies; it's about capturing life — in motion and on the fly. As we all know, life doesn't always happen in perfect, 30-second clips. So how do you dig through all your videos to get to the moments you care about most? We don't think you should have to learn complicated editing software to share the best parts of your videos online. That's why we've developed smart, simple ways to help you make the most of what you've shot.