BzzAgent, the word-of-mouth media network, has just launched its new social network, the Frogpond. This new section will create a meeting place for consumers and online networks, where users can discover, experience and review online properties in the same manner as they do with other products.
Frogpond is looking to allow businesses to reach out to an existing database of consumer reviewers (agents) that are willing to test and share information about the services they’ve tried out. The Frogpond will provide tracking tools for the businesses as well as additional sharing tools for the users, as an effort to encourage the “buzz” to start spreading.