From the website:

Our mission is to build a world-class repository of how-to videos and articles featuring advice from recognized experts in their fields.
Who do you believe? The Internet is filling up with content. But the challenge in the information age is no longer finding information, but figuring out which information to believe. Our philosophy is to film and interview leading experts who teach you what they know. We go a step further by providing you the credentials of the expert we consulted so that you can judge the credibility of the information you receive.