From the website:

Crackle, a Sony Pictures Entertainment Company formerly known as Grouper, is a streaming entertainment network dedicated to the discovery and development of pioneering video creators across a diverse range of genres. Crackle delivers programmed and customized video streams to a global audience via a multi-platform syndication network that includes Sony devices, IPTV, leading social networks and one-click viral web distribution. Crackle launches the most innovative creators with on-going collaboration with Sony Pictures Entertainment and other leading media partners.