From the website:

The smartest investors aren't all professional money managers. Every day, adept unsalaried players around the world are matching, or beating, results of the pros. We think it's high time for these unsung investment talents to get more recognition, more resources, more of the rewards.

Covestor is a new concept originated by a group of entrepreneurs who believe salaried fund managers have no monopoly on investment talent� and shouldn't have a lock on the rewards that come with investment success. Coming from the financial services and online world we trust our networks more than our brokers. We believe in democratizing the investment management industry and helping proven self-investors around the world compete with the large institutions. Covestor is funded by private investors from the financial markets in New York and London.