From the website:

Cartoon Doll Emporium (CDE) is the #1 online destination for girls ages 6 - 16. It features more than 800 original, hand-drawn dress-up games, quizzes, arcade games, cute picture galleries, music, graphics, contests, and one of the most unique chat forums on the web. In our chat forum, users create avatars (miniature representations of themselves), buy and sell items with virtual currency, take on jobs, earn reputation, and engage in elaborate make-believe games. All CDE members can be as involved in the pretend life of our forum as they wish; they do not have to pay to participate, and everyone is treated equally.