Bebo began as a networking site for highschool and college students, and has developed into an online community where users can post pictures, write blogs and send messages to one another.

Bebo is a global social networking website which aims to bring together like minded individuals who are creative, expressive and socially aware. Bebo has a membership of more than 35 million world-wide, with five people registering for the site every second. Bebo ranks as the UK's second most engaging website after Google. Bebo won the People's Choice award in the Social Networking category at the 2006 Webby awards and was named as the number one search term in the Year-End Google Zeitgeist 2006.