They're calling it Web 2.0, and it's changing everything. Marketing, advertising, shopping, economics, politics, the environment, creativity, fame, even love. It's breaking down international borders. It's a big huge party and everyone is invited. Social networking is giving consumers a voice to speak, and it is forcing advertisers and policy makers to listen. But how will they respond?

We are the Social Communications group of Campbell-Ewald in the great city of Detroit. We have created this wiki to catalogue the numerous categories of social media websites and tools, and will provide a better understanding of the uses and users of these communities, and how we as both consumers and advertisers can use them to our benefit.

Use the navigation tool on the left to browse through all of the categories and sub-categories, to get a taste of the many different flavors of social media. Each site's page has a link to its homepage, and we encourage you to jump in and get the full experience.

The Social Communications group is:

Dave Linabury: SVP, Experience Planning Manager, Group Director
Jason Macemore: VP Experience Planning Manager
Helena Johnson: Strategic Planner
Cathrine Catcho: Experience Planner
Amber King: Intern, Experience Planner


External Resources:

If you love this wiki and are just a huge fan of social media and communications, we also recommend checking out Mashable.com, for the latest news and updates in the world of social networking. The site has been a an invaluable tool in creating this wiki and updating its content. Mashable also offers its own social network.

Also, Wikipedia is really awesome too.